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Event booking software – Features, benefits, and top options

Event booking software – Features, benefits, and top options

With almost everything available online today, from food delivery to healthcare, service providers increasingly rely on apps and websites to get and retain customers. So much so that digital tools allow users to make appointments, hire professionals, and book trips. It is also easy to book and manage events with dedicated event booking software systems. This type of platform boosts event bookings for organizers and eases the process of booking for users.

Must-have features

1. User convenience
One of the must-have features of event booking software is a user-friendly interface. The ease of use will determine how well users respond to the software. The right platform must have an interactive and intuitive interface. A straightforward design would ensure the user is not moving around in a loop trying to organize or book an event. So, businesses should consider this when choosing a booking platform for their events.

2. Responsive software
Today, several people carry out daily tasks via their smartphones. So, an event booking platform that supports mobile browsing is worth considering. This is why event booking tools that have their smartphone applications are at an advantage. With an increasing dependence on smartphones, businesses should consider user needs and ensure that the event booking platform they use meets these requirements to ensure user satisfaction.

3. Calendar display
A key feature is a calendar display that pops up while looking for events or booking them. This makes it easy to see and schedule all events and avoid any clashes. A good calendar display also allows users to edit or reschedule the events they have already booked.

Benefits

1. Simplified booking experience
An online event booking platform ensures attendees can register and schedule an event in a few clicks. Additionally, such a platform lets organizers put together forms for the event to collect relevant information from the attendees. The software also supports multiple registrations in one go, ensuring the attendees can book as many slots as they want. At the end of the booking, they get an email or text confirmation to update them about their booking success.

2. Convenient payments
Booking software systems for events not only allow organizers to create and manage events but also ensure seamless ticket purchases. These platforms have secure payment gateways that protect attendees’ information while letting them purchase tickets. Not just that, organizers can even categorize the tickets into early bird tickets, general admissions, and VIP to organize the entry system. They can also allow attendees to use promotional codes to enjoy discounts on their ticket booking. Finally, the booking software can track sales, helping organizers analyze the data later.

3. Attendee management
Event booking software allows organizers to manage the user journey, from booking to post-event follow-up. As the platform stores the user’s data, like contact details, this can come in handy for seeking feedback regarding the event. The information stored on the platform also allows organizers to verify the identity of the attendees and give them some proof of entry, like badges with the necessary personal data.

Popular options
A few popular event booking platforms are Ticketbud, Tripleseat, Zoho Backstage, and Whova. That said, organizers must consider and compare the features and prices of these platforms to choose the most suitable option.