Brands often use unique symbols to help customers identify them. They may print these symbols on their products or install them in public places to draw attention. This is a powerful marketing tool because the human mind recognizes and remembers pictures much better than words. That said, coming up with symbols can be incredibly challenging. A brand’s signage should reflect its ideas and have a good recall value among people.

Types of signage
One may spot different types of signage as they go about their day. The following are a few examples:

Outdoor signage
Billboards, building signs, banners, and storefront signs help customers learn about a particular brand, product, or service. Outdoor signs are usually informational.

Indoor signage
Brands may install several signs in their stores. These signs may help customers navigate their way or provide point-of-sale instructions. Indoor signage is installed strategically inside buildings.

Digital signage
Digital signage has gained popularity over time. Here, text or pictures are displayed on a digital board. The same board can display ads from different brands at different times.

Vehicle signage
Many public and private vehicles advertise brands on their exterior body panels. It is one of the easiest ways of promotion. Customers can read the message pasted on the vehicle as it roams around the city.

How to design a captivating signage?
A brand’s signage should attract customers and have a good recall value. It should be captivating enough to stand out. Keep the following things in mind to create attractive signage designs:

Simplicity
The design should be simple and easy to understand. It should represent the brand clearly. Complex designs have a lesser recall value and should be avoided as far as possible.

Contrasting colors
Symbols with contrasting and vibrant colors can work wonders. For example, one could choose black and blue combinations over black and white designs.

Typography
Refrain from choosing fancy fonts, as customers might not be able to understand them. The text should be legible.

Branding elements
Any communication from the brand should include the brand’s logo and unique color palette. The tone should also be in sync with the brand’s personality.

Signage dealers and companies
Signage dealers help install signage boards for brands. They also help with designs, materials, manufacture, maintenance, and repairs. Some famous companies in the country are:

FASTSIGNS
This company offers several types of signage, including digital signs, banners, and vehicle wraps. It has offices at many locations in our country, facilitating accessibility.

North America Signs
It has been creating impactful signs for 80 years. The company makes monument signs, awnings, logotypes, cabinet signs, pylon signs, custom signs, and more.

Anchor Sign
Anchor Sign has been manufacturing internal and external signs for 26 years. It also recycles plastic, aluminum, and steel for creating signs.

Image360
With the rise of technology, creating digital signs has gained importance. Image360 is among the leading digital signage companies to check out.

Vista Visual Group
This company helps different types of businesses with their signage needs. It believes in creating meaningful visual experiences.