Visual media has always played a key role in advertising campaigns. With changing times, advertising strategies have also advanced to incorporate innovative approaches such as digital signage and displays at outdoor locations. These days, LED signage is fast replacing static ones, compelling passersby to stop and take notice. These signs have become prime examples of technological innovation, and an increasing number of brands have set up outdoor LED signs to advertise their products and services.

Benefits

Energy efficient
One of the major advantages of outdoor LED displays is that they reduce energy costs. LEDs consume less energy than incandescent and neon bulbs used conventionally. So, compared to other forms of outdoor advertising, these are highly energy efficient.

High levels of brightness
Unlike traditional printed advertising displays, LED displays have high brightness levels, even on bright, sunny days. So, their visibility is never compromised, making it an excellent outdoor marketing strategy for advertisers.

Option to display multiple ads on one screen
Generally, with static billboards, only one advertisement can be displayed on a single screen. But with outdoor LED signs, it’s possible to run multiple ads on the display. These ads may be rotated depending on the target audience or the time of the day. This way, LED displays save time and effort while becoming highly appealing to viewers.

Durable
While the durability of outdoor LED displays largely depends on factors such as humidity and salt content in the air, they can last for as long as ten years if maintained properly. Also, full light intensity is never used for most LED displays; as a result, most of them last quite long.

Ability to instantly attract the target audience
The innovation prospects of outdoor LED displays are practically limitless. With their high-definition (HD) visuals, they can instantly attract target audiences, even convincing them to indulge in impulsive buying. In fact, if the medium is used effectively, LED displays can eventually help increase brand sales turnovers.

Increased engagement with audiences
Another significant advantage of LED displays is that they can be equipped with touchscreen capabilities, enabling interactions with audiences that traditional billboards never can. So, brands can facilitate fun activities for their target groups or have them answer a set of quick questions— anything to engage them with the brand, its product or service.

Weather-resistant
Outdoor LED signage is specifically designed to be resilient to harsh weather conditions such as strong winds, heavy snow, and rain. Its durable construction allows it to withstand turbulent weather, making it suitable for installation in various locations.

Features
Outdoor LED displays work very differently from their traditional counterparts, so it’s important to understand their specific features and differentiating factors.
While LED displays can project billions of colors, only three colors form the basis of all these hues. Essentially, red, blue, and green LEDs are mounted in a fixed pattern on the circuit boards of the display. The intensity of these diodes is adjusted to give rise to specific shades and colors that the display should reflect.

Moreover, one should consider the distance between the different diodes, which determines the display’s resolution. The resolution of outdoor LED signage to opt for should be based on the distance from which one is most likely to view it. So, low-resolution displays are better suited for viewing from a distance, while those with higher resolutions lend themselves to closer viewing.